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Rotary Zones 33/34 Public Image Citation

Develop a sustainable public image strategy for your club while optimizing the role of the Public Image Chair. Engage actively in our series of webinars to gather the essential tools needed to bolster your club’s public image presence.

By participating, not only will you streamline and facilitate the responsibilities as a Public Image Chair, but you’ll also position your club to compete for the esteemed Zones 33/34 Public Image Citation.

Check out the table below for a snapshot of what to expect each year and for the link to the current tasks.

JulyPublic Image AuditAn audit of your club’s online resources − social media, websites, cloud storage, email addresses, etc. − along with respective access credentials (e.g. usernames and passwords), as well as, who is authorized to use everything and correct and consistent branding across all channels15th June30th October
AugustPublic Image PlanLay out where you are going to spread the word about what your Club is doing, what is your club story, when are you going to share it and what vehicle(s) are you going to use to deliver the news. Plan it out and don’t forget to make sure you have help sharing all your awesome Public Image content in all your various news platforms15th June30th October
SeptemberContent CalendarCreate a Content Calendar so everyone knows what and when the Public Image focus will be each month while also designing a set communication plan as part of your club calendar and Public Image plan, so that everyone is always on the same page about communication needs, what will be shared and when15th June30th October
OctoberWorld Polio DayShare one or more images/graphics of what your club did for World Polio Day to educate your community about Rotary’s efforts to End Polio Now and/or to support the PolioPlus Fund15th September30th November
NovemberFoundation MonthHow is your club spreading awareness of the crucial work that our Foundation undertakes in our local communities and across the globe every single day and the importance of supporting our Foundation15th October30th December
DecemberFeedbackProvide feedback on how the Zones 33/34 Public Image Teams have supported your efforts to enhance your public image and how we can further assist you What are we doing well? How can we improve? And what type of content would be beneficial as you share your Rotary story?15th November30th January
JanuaryRotary Brand & Learning CentersYour experience with both the Rotary Learning Center and its range of Public Image courses and/or learning plans offered, as well as, the Rotary Brand Center and the Public Image resources its offers your club for everyday use as well as toward the Rotary Citation15th December28th February
FebruaryRotary ShowcaseYour experience using Rotary Showcase as a means to share your club service projects and activities as a means of telling your club story and enhancing its public image15th January30th March
MarchPeople of Action PostsShowcase your use of the People Of Action campaign and examples of posts you have made on your social media accounts that have the highest engagement15th February30th April
AprilIncoming ChairsShare the names and email addresses of your club’s Incoming Club Public Image Chair, Secretary and President6th March30th April

These tasks are designed to aid in organizing and facilitating the duties of the Public Image Chair while enhancing your club’s image. Complete  each month’s tasks as follows to earn recognition:

Platinum*: Complete 9-10 tasks
Gold*: Complete 7-8 tasks
Silver: Complete 5-6 tasks
Bronze: Complete 3-4 tasks

*To aim for Platinum or Gold awards, your club must have fulfilled foundational tasks (e.g., in July, August, and September).

Remember, you still can achieve Silver or Bronze citations this year. Aim higher next Rotary year and go for the the Platinum recognition!

Want to know where your club stands? Visit the Citation Status page.