Renforcer notre identité grâce au nouveau pin's Rotary Masterbrand

Starting this Novembre, all Rotary member pins sold by licensed vendors will feature the current Rotary branding, marking a significant shift from the traditional “Legacy Emblem” logo. While members can still proudly wear their old pins, the Legacy Emblem’s retirement presents an ideal opportunity for clubs and districts to update their logos and promotional materials. Ensuring the correct use of the Rotary logo and logo lockups is crucial, and the Brand Center is a valuable resource for this transition.

Wearing a Rotary pin is more than just a fashion statement; it’s a powerful way to raise awareness of Rotary among friends and colleagues. It serves as a reminder that you are part of a group of individuals who live by the ethical guide of The Four-Way Test. This principle underpins everything Rotary stands for, emphasizing truth, fairness, goodwill, and mutual benefit.

The introduction of the new Masterbrand pin, which prominently showcases Rotary’s current branding, is a step forward in promoting our organization. By wearing this pin, every member contributes to strengthening the Rotary brand. Consistency and correct usage of our logos are essential in building brand recognition and ensuring that our message reaches a wider audience.

As we embrace this change, it’s important for each member to play a role in this transition. Updating to the new pins and ensuring all promotional materials reflect the current branding will help solidify Rotary’s presence and identity. This is not just about a new look; it’s about reinforcing the values and commitments that make Rotary an impactful global organization.

Unsure if your club or district branding meets RI standards? Send it for a Design Review and let our team have a look.