Just taking over Public Image for your club?

Be sure to do a Public Image Audit as a first step!

First you want to make sure there is a legacy sheet that lists all of your club’s online resources − social media, websites, cloud storage, email addresses, etc. − along with respective access credentials (e.g. usernames and passwords), as well as, who is authorized to use everything.

Be sure that your online resources have more than one administrator and/or multiple people with various levels access so that you don’t lose access to all your precious PI resources including followers and subscribers.

Also, be on the lookout for “Zombie or Orphaned” club accounts − old versions of websites or social media pages which carry your club’s name, but to which no one currently has access and are thus no longer valid or up to date. This can lead to a misrepresentation of your club and every effort should be made to remove these “outdated” accounts from public access.

The Public Image Audit also helps to make sure you know what is being promoted and how it’s being promoted.

Check your club social media sites like Facebook, Instagram and Twitter, your club websites, newsletters, club documents and handouts for current branding. You’ll want to check for use of the current Presidential theme (Imagine Rotary) and correct brand imaging. We still see variations of the 2015 discontinued blue and gold Rotary logo versus the current one!

So be sure you are presenting the Rotary image with the same singular voice that helps our community to understand who we are as an organization and what we do.