Introducing a new opportunity for the 2023-2024 Rotary year, Zones 33/34 presents the Rotary Zones 33/34 District Challenge.
This program has been designed to assist Districts, along with their District Public Image Chairs & Teams, in the pursuit of their public image objectives at both the district and club levels.
There are 12 tasks at hand, some are mandatory, while others are optional. All contribute to earning your district points towards a citation from Zones 33/34. Please note that the submission deadline is May 15, 2024.
Districts have the opportunity to achieve one of three recognition tiers based on the completion of tasks and the total points earned:
5-Star District – All mandatory tasks completed + a total of at least 100 points earned
4-Star District – All mandatory tasks completed + a total of at least 75 points earned
3-Star District – All mandatory tasks completed + a total of at least 50 points earned
The tasks are determined by the accomplishments of your District in enhancing its public image, as well as the achievements of clubs within your District in the realm of public image, and how your District Public Image Chair/Team has supported and motivated them.
Before you begin to fill-out the challenge form, please review the complete list of all tasks and what is required for each below.
Keep in mind that not all tasks need to be completed simultaneously. You can save your progress and return at your convenience to continue with the next section.
Feel free to contact the Rotary Zones 33/34 Public Image Teams if you have any questions or concerns – z34piteam@rotaryshares.org
Get Ready, Get Set, Go!
DISTRICT CHALLENGE TASKS
Summary
Here is an overview of the 12 tasks.
Detailed descriptions for each task are provided in the sections following this summary.
District Public Image Audit (Mandatory)
We want to know how you spread the word about and across your District…so tell us about your District public image and social media channels such as websites and social media accounts.
We also want to know if you have any issues with your District’s online presence, as well as, whether your District branding is consistent.
District can earn a maximum of 10 points for completing this (mandatory) task
HINTS TO EARN POINTS:
- Districts should have at least two (2) online instances (e.g. website + social media account OR two social media accounts.)
- Districts should take measures against any “zombie” accounts.
- District branding should be in-line with RI guidelines and consistent across all channels and platforms.
District Public Image Session (Mandatory)
We want to know if your District has provided an opportunity for training or onboarding its clubs and members in public image standards, resources and best practices…so tell us about any public image session hosted by your District.
Such sessions on public image may have been in-person or virtual and implemented as stand-alone district events or as part of other district-led events such as assemblies or PETS which members from clubs across your District attended.
District can earn a maximum of 10 points for completing this (mandatory) task.
HINTS TO EARN POINTS:
- District-led sessions on public image should include an ARPIC from Zones 33/34.
- District-led sessions on public image should include certain topics which are key to public image success among clubs.
- District-led sessions on public image should be well attended.
Public Image Courses on Rotary Learning Center (Mandatory)
We want to know if DPICs have utilized the recommended training resources available via the Rotary Learning Center…so tell us whether you have completed the recommended public image and leadership courses.
Courses on the Rotary Learning Center are free and on-demand to any member and should be taken advantage of by every member of your District team.
District can earn a maximum of 10 points for completing this (mandatory) task
HINTS TO EARN POINTS:
- DPICs should complete all public image courses, including: The Rotary Brand; Our Logo: Representing Rotary; Building Rotary’s Public Image; Promoting Your Club as People of Action; Promoting Rotary on Social Media; Public Relations and Your Club; and, Rotary’s Action Plan and You.
- DPICs should complete all district leadership courses, including: Working With Your District Team; Leading Effective Committees; Protecting Personal Data; Committing to Diversity, Equity, and Inclusion; Preventing and Addressing Harassment; Leading Change; and Essentials of Understanding Conflict.
- DPICs should download and save certificates of completion for all Rotary Learning Center courses.
Promotion of District Programs, Projects & Events (Mandatory)
We want to know how programs, events or multi-club projects in your District were advertised and shared to clubs and members…so tell us how you best promoted a district program/event across your District.
Part of the job of a DPIC is to lead or assist with getting the word out for activities in your District – whether via social media, email, websites, chat groups, etc. To best do so, it is common-place to generate promotional assets such as imagery and sometimes video to circulate among clubs and members.
District can earn a maximum of 10 points for completing this (mandatory) task.
HINTS TO EARN POINTS:
- Information for at least one district-led program/event or one multi-club project which was promoted district-wide.
- Promotional image (and video) assets for such activity.
- Links to posts on social media and relevant impact measured in reach, likes, shares, or reactions.
Attending Zones 33/34 Public Image Webinars (Mandatory)
We encourage DPICs to lead by example, especially when it comes to being an advocate for Zones 33/34 and attending monthly public image information and training webinars…so tell us if you and/or other leaders in your District attended our monthly public image webinars.
Zones 33/34 webinars primarily target clubs and members, but also, need the active and demonstrable support of district leaders to foster a better value proposition.
District can earn a maximum of 10 points for completing this (mandatory) task.
HINTS TO EARN POINTS:
- The more webinars you actually attended…the better.
- The more webinars other leaders in your District attended…the better.
- We expect the Four-Way Test to be upheld in your submission…so any false information you provide will affect your score.
District Public Image Plan (Optional)
Just as with clubs, we encourage DPICs and committees to have a public image plan for the year, with overall goals and specific achievements which seek to sustain and enhance public image best practices at both the district-level and among clubs…so tell us if you produced and used a public image plan for your District.
An effective public image plan makes your District more visible throughout our communities and beyond. Through your District’s public image efforts you should aim to promote Rotary’s core values and present a unified image that will be an inspiration and strengthen the Rotary brand while supporting Rotary’s Mission.
Like in many other district committees and teams, a public image plan for your District may take a multi-year approach and/or be tied to a district strategic plan where you may not have had to create a plan from scratch, but been able to utilize one that already existed. If not, we would recommend getting the ball rolling and create a simple public image plan for your District which can be built-upon and grow over time.
District can earn a maximum of 10 points for completing this (optional) task.
HINTS TO EARN POINTS:
- Having a public image plan for your District.
- Providing details on your District public image plan.
- Providing feedback on what aspects of your District public image plan worked and did not work.
District Content Calendar (Optional)
Just as with clubs, we encourage DPICs and committees to have a content calendar for the year, with a plan to accommodate upcoming activities and special dates through scheduled releases…so tell us if you produced and used a content calendar for your District.
Content Calendars allow DPICs to ensure that everyone knows what and when the public image focus will be each month. Laying it out monthly using your District activities as a guide, then incorporating the Rotary monthly themes and other Rotary-focused items where possible is always a great start. At the same time, best practices include designing a set communication plan as part of your content calendar (and public image plan), so that everyone is always in-sync about communication needs, what will be shared and when.
You may not have had to create a plan from scratch, but been able to utilize one that already existed. If not, we would recommend getting the ball rolling and create a simple content calendar for your District which can be reused and grow over time.
District can earn a maximum of 10 points for completing this (optional) task.
HINTS TO EARN POINTS:
- Having a content calendar for your District
- Providing a wide spectrum of content over the course of the year
- Providing feedback on what aspects of your District content calendar worked and did not work
District Polio Event (Optional)
Polio eradication is Rotary’s #1 priority and one of the main goals in every district is to encourage clubs and members to raise awareness, as well as, promoting fundraising to support the PolioPlus Fund and RI’s #EndPolioNow campaign …so tell us if and how you promoted a District-wide polio event.
To help bring clubs and members together in support of eradicating Polio, many districts organize one or more umbrella events during the Rotary year under which an overall goal to raise awareness and/or funds may be realized to a larger extent.
District can earn a maximum of 10 points for completing this (optional) task
HINTS TO EARN POINTS:
- Information for at least one district-led Polio event which was promoted district-wide
- Promotional image (and video) assets for such activity
- Links to posts on social media and relevant impact measured in reach, likes, shares, or reactions
Clubs In Your District – Appointment of CPICs (Mandatory)
A goal for both Rotary International and Rotary Zones 33/34 is to have the most up-to-date listing of all current and incoming club officers reported in My Rotary. This is the primary means for us all to know not only who is responsible for the various aspects of clubs (e.g. membership, public image, foundation, training, finance, administration, etc.), but also, how best to allow us all to connect and share information, announcements and updates…so tell us approximately what percentage of clubs in your district are reporting their current and incoming club public image chairs in My Rotary.
DPICs are able to access club officer reports for your entire District from My Rotary which show those clubs that have and have not reported current and incoming Club Public Image Chairs (CPICs). Knowing which clubs have not appointed a current or incoming CPIC by a certain time of year, you should be making a concerted effort to encourage and motivate these clubs to do so and get as many clubs in your District to report the necessary current club officer information into My Rotary ASAP if they have not already done so.
District can earn a maximum of 20 points for completing this (mandatory) task
HINTS TO EARN POINTS:
- Districts with at least 80% of clubs reporting current and incoming CPICs in My Rotary receive 20 points; those with at least 50% of clubs reporting current and incoming CPICs receive 10 points; and, those with less than 50% receive no points.
- Access current and incoming club officer reports from My Rotary at regular intervals during the Rotary year to stay up to date on which clubs have not reported information and thus with which ones you need to follow-up and prioritize.
- 31st December 2023 is your challenge deadline for the reporting of current CPICs in My Rotary and 31st March 2024 is your challenge deadline for the reporting of incoming CPICs in My Rotary.
Clubs In Your District – Participation in Zones 33/34 Public Image Citation (Mandatory)
Are clubs in your district participating in the Zones 33/34 Public Image Citation? DPICs and other leaders in your District should be encouraging all clubs to work toward earning the public image citation and to complete monthly tasks which are designed to help clubs enhance and sustain their public image…so tell us how many of your clubs are participating in the citation.
The more clubs that participate in the citation, the better things get for public image as more persons become aware of best practices, results-driven goals and available resources. To view what tasks have been completed by each club in your District, visit the Citation Summary page.
District can earn a maximum of 10 points for completing this (mandatory) task
HINTS TO EARN POINTS:
- Districts with at least 70% of clubs completing at least three (3) citation tasks receive 10 points; those with at least 50% of clubs completing at least three (3) citation tasks receive 5 points; and, those with less than 50% receive no points.
- Access the citation status (i.e. tasks completed and not completed) for each club in your District at regular intervals during the Rotary year to stay up to date on which clubs you need to follow-up with and prioritize.
- Provide help to club to complete citation tasks where necessary.
Clubs In Your District – Submissions of People of Action Photos (Optional)
Are clubs in your District participating in the Zones 33/34 People of Action February citation task? DPICs and other leaders in your District should be encouraging clubs to create bespoke POA photos based on the POA guidelines provided by the Rotary Brand Center and submit their best one to Zones 33/34…so tell us how many clubs in your District have completed this task.
RI’s People of Action campaign is a key public image resource that gives us all a unified brand and singular identity as members of the Rotary family. Moreover, when photos demonstrating our members as People of Action are made to represent members and clubs from your District, they become even more impactful and resonate better among stakeholders. To view which clubs in your District have completed the February POA task, visit the Citation Summary page and get your clubs interested and excited to participate in this task if they have not already done so.
District can earn a maximum of 10 points for completing this (optional) task
HINTS TO EARN POINTS:
- Districts with 15 or more clubs completing the February citation task receive 10 points; those with at least 7 clubs completing the task receive 5 points.
- Access the citation status (i.e. tasks completed and not completed) for each club in your District at regular intervals once the February task is launched to stay up to date on which clubs you need to follow-up with and prioritize.
- Provide help to club to complete this citation task where necessary.
Clubs In Your District – Participation in Zones 33/34 Social Media Cover Art Competition (Optional)
Are clubs in your District participating in the Zones 33/34 Social Media Cover Art Competition? DPICs and other leaders in your District should be encouraging clubs to create and submit bespoke cover art imagery that best represent our Zones, our members, our story and our impact. Based on the competition criteria, participating clubs and members have a chance to earn some cool rewards…so tell us which of the members and clubs in your District are participating.
Zones 33/34 is aiming to get members more engaged with and invested in their social media channels by asking them to help identify us all via original cover art. The hope is to have the clubs, friends and family of contributing members support their submissions by checking out and following one or more of Zones 33/34 social media channels
To view which clubs in your District have completed the February POA task, visit the Social Media Competition page and get your clubs and members interested and excited to participate in this activity if they have not already done so.
District can earn a maximum of 10 points for completing this (optional) task
HINTS TO EARN POINTS:
- Districts with 15 or more clubs competing in this activity receive 10 points; those with at least 7 clubs competing in this activity receive 5 points.
- Access the competition submission summary at regular intervals until 30th November 2023 (competition deadline) to stay up to date on which clubs you need to follow-up with and prioritize.
- Provide help to club to compete in this activity where necessary