Ok, after your audit, now you know what Public Image pieces you have, what’s correct and what needs to be fixed.
So once that gets straightened out (good job by the way), you’re on to “What will we post and when will we post it?”
Make a Content Calendar so everyone knows what and when the Public Image focus will be each month. Lay it out monthly using your club projects activities as a guide, then incorporate the Rotary monthly theme and other club focus items where possible. At the same time, design a set communication plan as part of your club calendar and Public Image plan, so that everyone is always on the same page about communication needs, what will be shared and when.